Kath Osborne, by e-mail, asks: I preserve viewing the phrase ‘clean wine’. What is this? Is it the exact as organic wine?
Anne Krebiehl MW, a typical contributor to Decanter, replies: Clean wine is absolutely nothing but a advertising and marketing ploy that exploits client ignorance about how wine is created. This concept has worked in cosmetics for a extensive time, and now cynical marketeers are applying it to wine, declaring their product or service as ‘clean’, implying that it is generated to supposedly bigger wellbeing benchmarks than other wines – denigrating people in the process.
No wine is ‘clean’, because wine is made up of alcohol. ‘Clean’ wine are not able to be as opposed to purely natural wine, which, without the need of lawful definition, usually suggests wine built from grapes grown with reduced environmental impression and vinified both without additives or with as number of as doable, notably the preservative sulphur dioxide.
In a way, most of these wines are far ‘cleaner’ than all those purporting to be ‘clean’.
Concerned shoppers are superior off hunting for wines that have been qualified organic, biodynamic or sustainable.
This was initially printed in the December 2020 issue of Decanter journal.